Research archive

The evidence behind AI visibility.

Measured changes in what answer engines cite, which brands they mention, and where authority is accumulating.

Source intelligence01

≈15%of observed AI answers cited Reddit

Community knowledge now sits ahead of every traditional publisher in AthenaHQ’s 2026 answer corpus.

August 13, 20266 min read

Format shift02

+125%growth in video citation share from Q1 to Q3

Text still dominates, but video was the fastest-growing source format in a controlled cohort.

August 13, 20265 min read

Brand visibility03

≈75%of mentions went to the top tenth of entities

AI attention is distributed like a power law: a small group compounds while the median brand remains comparatively quiet.

August 13, 20265 min read